Written proposal
The proposal identifies the website, target market, priority services or pages, agreed work, timing, client responsibilities and payment dates.
Every project starts with a written scope. It explains the work, responsibilities, reporting and payment schedule so both sides know what has been agreed.
A fair fee begins with a clear description of the job.
The proposal identifies the website, target market, priority services or pages, agreed work, timing, client responsibilities and payment dates.
If a new requirement appears after work begins, it is discussed before extra time or cost is added.
Not every engagement needs the same payment structure.
A website review, content plan or one-off piece of work can use a fixed project fee with payment stages agreed in advance.
Some suitable projects may use the 30% upfront and 70% after an agreed ranking milestone approach described on the homepage. The exact page, searches, market and measurement method must be written into the proposal.
Search engines, competitors and customer demand continue to change.
No consultant can promise a number-one position or a fixed amount of future traffic. I explain the opportunity, limits and likely timescale before the work is accepted.
You can ask about cancellation, ownership, reporting, third-party costs or what happens if a milestone is not reached before signing.
Send the website and the result you want. I will explain the suitable working arrangement before you commit.