Freelance SEO
Consultant in Dubai
I'm Shahid Ashraf — a freelance SEO consultant based in Dubai. Fourteen years of helping businesses in the UAE, the Gulf, Europe, the UK and Southeast Asia become easier to find and easier for customers to choose.
Consultantest. 2012
Helping businesses grow through search for fourteen years.
I help businesses improve the way customers find and understand them online. My experience covers travel, online retail, software, hospitality, cleaning, property and professional services. Each project begins with a practical question: what should the website do better for the customer and the business?
I've worked with clients across the UAE, the UK, the USA, Germany, Spain, Indonesia, Saudi Arabia, Qatar and Oman. Different markets need different pages, language and customer information, so the plan is shaped around the business rather than a standard package.
I work independently, so you speak with me throughout the project. I review the website, prepare the priorities and discuss the work directly with you or your team. Updates stay focused on what has been completed, what has changed and what should happen next.
I did not learn SEO once in 2012 and then repeat the same method. Search has changed too much for that. I have kept studying major Google updates, testing their effect on real websites and improving how I approach content, links, mobile use, trust and customer journeys.
Experience means continuing to learn.
Fourteen years in search is useful only if the work keeps moving with it. These changes shaped the consultant I am today.
The lesson: tools and tactics keep changing, but useful work still begins with understanding the business, the customer and the decision the website needs to support.
Professional experience.
Client work, team leadership and hands-on website experience since 2012.
Freelance SEO Consultant
Ongoing search and website support for a travel business, including useful trip content and strong visibility for “Musandam tour” and related searches.
Freelance SEO Manager
Local search and advertising support for a Dubai cleaning company, with top-three visibility reported for “deep cleaning services Dubai” and a clearer focus on worthwhile enquiries.
Freelance Senior SEO Manager
Directed work across more than twenty client accounts, supported junior specialists and helped turn recommendations into practical client actions.
Freelance SEO Consultant
Early projects for travel agencies, online shops and service businesses in Pakistan and Dubai. This is where I learned to connect search work with the realities of running a business.
Experience, skills & certifications.
A practical mix of website, content, local search and measurement work.
🏅 Google Certified
Training across Google Analytics, Google Ads and Search Console, supporting informed decisions about visibility and customer behaviour.
📊 Semrush Certified
Certified training in competitor research, search demand and performance tracking across different markets.
🌐 Complete website view
Website health, service pages, useful content, local visibility, international markets, reputation and customer journeys considered together.
Academic background.
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F.Sc (Pre-Medical)
Govt. Post Graduate College for Boys, Satellite Town, Rawalpindi · 2010 – 2012 -
Metric (Science)
NPS, Islamabad · 2008 – 2010
My route into SEO did not begin with a marketing degree. It started with curiosity about how people find information online and grew through real work for businesses that needed more customers.
Most of what I know was learned by doing the work: reviewing pages, testing ideas, seeing what customers respond to and adapting when the market changes. That practical experience guides every project.
Ready to work together?
Share the website and the result you want. I will give you an honest view of the opportunity and the most sensible place to begin.